Arun Raghav
Digital Marketing Manager
6.5+ years of experience scaling D2C, fintech, and digital brands. Specialist in paid acquisition (Meta & Google Ads), content strategy, 0-to-1 brand storytelling, and high-converting creative direction.
About Me
Arun Raghav - Digital Marketing Manager
I am a Digital Marketing Manager with 6.5+ years of experience scaling D2C, fintech, FMCG, and digital brands. I specialize in paid acquisition across Meta & Google Ads, content strategy, and developing high-converting ad copy and visuals.
My strength lies in 0-to-1 brand storytelling, audience targeting, and funnel messaging engineered to lower CAC, improve ROAS, and convert casual readers into loyal customers.
6.5+
Years Experience
15+
Total Brands
35M+
Ad Spend Managed
300%
Visibility Growth
My Core Strengths
- 0-to-1 Brand Building: Expertise in building brands from scratch with high-converting storytelling.
- Paid Acquisition: Proficient in Google & Meta Ads targeting D2C, fintech, and e-commerce.
- ROAS & CAC Optimization: Funnel engineering to lower acquisition costs and maximize returns.
- Content & Creative Direction: Producing 2X converting ad copy and scroll-stopping visuals.
Work Experience
Digital Marketing Manager
An Influencer & Digital marketing agency focusing on helping brands grow their online presence.
Key Responsibilities & Achievements:
- Led 360° performance marketing and content strategy for D2C e-commerce, FMCG, and fintech brands.
- Managed Google & Meta Ads for DirectPay4U and Pay2Earn, driving 50,000+ installs and lowering CPA by 25%.
- Handled 100% brand strategy, creative direction, and performance campaigns for Supreme Kesari tea.
- Built BBindaas and GTA Naturals from scratch, boosting GTA Naturals' visibility by 300% in 6 months.
- Created the Devpran website (God idols), applying conversion-focused messaging to attract 100+ visitors within a month.
- Directed creative teams to produce 2X converting ad copy and visual content, maximizing campaign ROAS.
Digital Marketing Executive
A digital-first company known for launching and scaling Gen Z-focused D2C brands in apparel and accessories.
Key Responsibilities & Achievements:
- Implemented Meta awareness campaigns for Overlays and Layers, driving 100K+ impressions.
- Targeted Gen Z audiences to boost brand engagement by 40%.
- Optimized ad metrics to reduce Cost Per Engagement (CPE) by 20%.
- Supervised creative teams on scroll-stopping ad visuals, raising CTR by 30%.
- Built top-of-funnel brand visibility and audience reach from 0.
Digital Marketing Executive
An educational platform providing information on competitive exams, colleges, and universities in India.
Key Responsibilities & Achievements:
- Enhanced 100+ articles via on-page SEO, boosting organic traffic by 35%.
- Scaled Google Search Ads for exam queries, raising impression share by 25%.
- Performed multi-platform SMO, increasing social engagement by 30%.
- Conducted SEO audits and 100+ keyword tracking to achieve top rankings.
- Analyzed traffic data to improve content retention by 20%.
Proven Ad Performance
Visual proof of campaign success across Google and Meta. Click to enlarge results.
BBindaas: Clothing Brand ROAS
Successfully scaled ROAS from 2.31 to an impressive 8.10 through rigorous creative testing and audience optimization.
DirectPay4U: App Install Strategy
Optimized Google & Meta app install campaigns, driving massive scale with 50,000+ installs starting at ₹5/install and lowering CPA by 25%.
WhatsApp Lead Generation
Reduced lead acquisition costs significantly, bringing it down from ₹35 per lead to a highly efficient ₹7 per lead.
Pay2Earn: Google Ads Performance
Executed Google Ads app campaigns delivering high-quality users at a cost of only ₹5 per install.
Website Development & Digital Projects
Overlays & Layers
Gen-Z Brand Scaling
Meta awareness and engagement campaigns driving 100K+ impressions and a 30% CTR lift while boosting Gen-Z engagement by 40%.
Sociopool India
Official Agency Website
Designed this website from top to bottom from scratch for an influencer & digital agency, emphasizing high conversion UX and brand presence.
Policy Bhandar
Insurance Portal & Lead Funnel
Custom WordPress insurance portal with full sales funnel. Executed Google, Meta, and YouTube Ads to generate 500+ webinar leads at 3x ROAS.
Devpran
E-Commerce God Idols Store
Created the Devpran website from scratch, applying conversion-focused messaging and brand storytelling to attract 100+ buyers within month 1.
Education Beginner
Educational Platform
Built platform from scratch, managing web development, content writers, and SEO execution. Scaled organic traffic by 40% with digital product lead generation.
Education
Bachelor of Computer Applications
Indira Gandhi National Open University
01/2020 - 12/2022
Intermediate (Mathematics)
UPMSP (Uttar Pradesh Board)
03/2016 - 03/2017
Professional Skills
Paid Acquisition & Growth
Content & Brand Strategy
SEO & Web Strategy
Execution & Leadership
Get In Touch
Contact Information
I'm always open to discussing new performance campaigns, brand strategies, or scaling opportunities for D2C & fintech brands.
Service Focus:
- Performance Marketing & Paid Acquisition
- 0-to-1 Brand Creation & Growth
- Meta & Google Ads Management
- CAC & ROAS Funnel Optimization