Arun Raghav
Digital Marketing Manager
5+ years of hands-on experience building brands and generating leads through result-driven campaigns. Successfully managed key projects for D2C brands and excelled in performance marketing.
About Me
Arun Raghav - Digital Marketing Manager
I'm Arun Raghav, a digital marketing professional with over 5+ years of hands-on experience in building brands and generating leads through result-driven campaigns. I have successfully managed key projects for D2C brands and excelled in performance marketing across multiple platforms, ensuring growth and visibility in a competitive market.
My expertise lies in crafting end-to-end digital strategies, from website development and SEO to high-converting paid campaigns on Google and Meta. I thrive on data-driven decision-making and collaborating with cross-functional teams to achieve impactful results.
5+
Years Experience
10+
Brands Managed
60M+
Ad Spend Managed
300%
Visibility Growth
My Core Strengths
- Result-Driven Campaigns: Focused on generating tangible outcomes and ROI.
- Brand Building: Expertise in creating and scaling brands from scratch.
- Performance Marketing: Proficient in Google & Meta Ads for D2C and app-based brands.
- Full-Funnel Strategy: Managing campaigns from awareness to conversion and retention.
Work Experience
Digital Marketing Manager
A digital marketing agency focusing on helping brands grow their online presence.
Key Responsibilities & Achievements:
- Led end-to-end digital marketing strategies for multiple D2C and app-based brands.
- Successfully managed Google and Meta Ads for DirectPay4U and Pay2Earn.
- Built the clothing brand BBindaas from scratch, managing website development and high-converting campaigns.
- Launched GTA Naturals, took charge of brand creation and performance marketing.
- Collaborated closely with creative, content, and development teams to deliver impactful results, optimize ad spends, and scale brand visibility and sales through data-driven campaigns.
Digital Marketing Executive
A digital-first company known for launching and scaling Gen Z-focused D2C brands in apparel and accessories.
Key Responsibilities & Achievements:
- Executed Meta Ads campaigns to launch and grow Overlays (clothing) and Layers (mobile skins).
- Developed audience-targeted strategies to drive brand engagement and online sales.
- Analyzed ad performance data to optimize creatives, targeting, and ROAS.
- Worked closely with creative teams to produce scroll-stopping ad visuals.
- Supported full-funnel campaign execution from awareness to conversion.
Digital Marketing Executive
An educational platform providing information on competitive exams, colleges, and universities in India.
Key Responsibilities & Achievements:
- Led a team to enhance and optimize existing content using effective on-page SEO strategies.
- Managed and scaled Google Search Ads to increase visibility for high-volume exam-related queries.
- Executed SMO activities across platforms to improve brand awareness and social engagement.
- Monitored keyword rankings and implemented improvements based on SEO audit findings.
- Contributed to significant organic traffic growth and user retention through data-driven decisions.
Education
Bachelor of Computer Applications, Computer
Indira Gandhi National Open University
01/2020 - 12/2022
Intermediate, Mathematics
Uttar Pradesh State Board of High School and Intermediate Education (UPMSP)
03/2016 - 03/2017
Key Projects
Lofa Prints - Print Store Launch
Ongoing at Sociopool - Delhi, India
A print store which sells different gifting items by printing on them such as Mugs, Aesthetic mirrors, lamps, Diaries and personalized products. I worked on it from scratch, from logo to sale.
GTA Naturals - Brand Creation & Growth
Ongoing at Sociopool - Delhi, India
Built GTA Naturals from scratch — branding, website, products, and marketing. Grew brand visibility by 300% in 6 months through performance marketing.
Overlays & Layers - D2C Brand Growth
At Burner Digital - Noida, India
Executed Meta Ads campaigns to launch and grow Overlays (clothing) and Layers (mobile skins). Developed audience-targeted strategies to drive brand engagement and online sales.
IASpaper - SEO & Content Optimization
At IAS Paper - Vasai Virar, India
Improved 100+ articles at IASpaper, boosting rankings and organic traffic. Led a team to enhance and optimize existing content using effective on-page SEO strategies.
Policy Bhandar
01/2023 - 07/2023 - Delhi, India
Developed the entire WordPress website and ran Google, Meta, and YouTube Ads to generate leads and drive webinar registrations. Handled complete funnel setup and ad creatives.
Education Beginner
01/2023 - 06/2023 - Delhi, India
Built an educational platform from scratch. I led website development, managed content writers, and implemented SEO strategies to grow organic traffic and generate revenue.
Proven Ad Performance
Explore tangible results and impactful outcomes achieved through strategic ad campaigns. Each highlight demonstrates data-driven success and significant ROI.
DirectPay4U: High ROAS Campaign
Achieved a remarkable 250% Return On Ad Spend, significantly boosting sales for a new D2C product.
Pay2Earn: SaaS Lead Generation
Successfully generated over 500 high-quality leads for a SaaS product, fueling the sales pipeline.
Lofa Prints: Brand Visibility
Significantly increased brand visibility, reaching over 2 million impressions within the first quarter of launch.
GTA Naturals: App Install Campaign
Drove substantial app installs for a new mobile game, exceeding the target of 10,000 downloads in the launch month.
Overlays & Layers: Local Advertising
Boosted in-store visits for a local retail chain by 75% through targeted local advertising efforts on social media.
Policy Bhandar: Webinar Leads
Generated over 200 high-intent signups for an educational webinar, with a high conversion rate to attendees.
Skills
Performance Marketing
Web Development
SEO & Content
Strategy & Soft Skills
Get In Touch
Contact Information
I'm always interested in new opportunities and challenges. Whether you have a question about digital marketing or want to discuss a potential project, feel free to reach out.
Phone
+91 7559131625
Location
Delhi, India
Available For:
- Full-time Digital Marketing Manager roles
- Consulting on D2C brand growth
- Performance marketing strategy & execution
- SEO and Content strategy projects