Arun Raghav
Digital Marketing Manager
5+ years of hands-on experience building brands and generating leads through result-driven campaigns. Successfully managed key projects for D2C brands and excelled in performance marketing.
About Me
Arun Raghav - Digital Marketing Manager
I'm Arun Raghav, a digital marketing professional with over 5+ years of hands-on experience in building brands and generating leads through result-driven campaigns. I have successfully managed key projects for D2C brands and excelled in performance marketing across multiple platforms, ensuring growth and visibility in a competitive market.
My expertise lies in crafting end-to-end digital strategies, from website development and SEO to high-converting paid campaigns on Google and Meta. I thrive on data-driven decision-making and collaborating with cross-functional teams to achieve impactful results.
5+
Years Experience
10+
Brands Managed
60M+
Ad Spend Managed
300%
Visibility Growth
My Core Strengths
- Result-Driven Campaigns: Focused on generating tangible outcomes and ROI.
- Brand Building: Expertise in creating and scaling brands from scratch.
- Performance Marketing: Proficient in Google & Meta Ads for D2C and app-based brands.
- Full-Funnel Strategy: Managing campaigns from awareness to conversion and retention.
Work Experience
Digital Marketing Manager
A digital marketing agency focusing on helping brands grow their online presence.
Key Responsibilities & Achievements:
- Led end-to-end digital marketing strategies for multiple D2C and app-based brands.
- Successfully managed Google and Meta Ads for DirectPay4U and Pay2Earn.
- Built the clothing brand BBindaas from scratch, managing website development and high-converting campaigns.
- Launched GTA Naturals, took charge of brand creation and performance marketing.
- Collaborated closely with creative, content, and development teams to deliver impactful results, optimize ad spends, and scale brand visibility and sales through data-driven campaigns.
Digital Marketing Executive
A digital-first company known for launching and scaling Gen Z-focused D2C brands in apparel and accessories.
Key Responsibilities & Achievements:
- Executed Meta Ads campaigns to launch and grow Overlays (clothing) and Layers (mobile skins).
- Developed audience-targeted strategies to drive brand engagement and online sales.
- Analyzed ad performance data to optimize creatives, targeting, and ROAS.
- Worked closely with creative teams to produce scroll-stopping ad visuals.
- Supported full-funnel campaign execution from awareness to conversion.
Digital Marketing Executive
An educational platform providing information on competitive exams, colleges, and universities in India.
Key Responsibilities & Achievements:
- Led a team to enhance and optimize existing content using effective on-page SEO strategies.
- Managed and scaled Google Search Ads to increase visibility for high-volume exam-related queries.
- Executed SMO activities across platforms to improve brand awareness and social engagement.
- Monitored keyword rankings and implemented improvements based on SEO audit findings.
- Contributed to significant organic traffic growth and user retention through data-driven decisions.
Proven Ad Performance
Visual proof of campaign success across Google and Meta. Click to enlarge results.
BBindaas: Clothing Brand ROAS
Successfully scaled ROAS from 2.31 to an impressive 8.10 through rigorous creative testing and audience optimization.
DirectPay4U: App Install Strategy
Optimized app install campaigns to achieve a massive scale with costs starting from just ₹5 per install.
WhatsApp Lead Generation
Reduced lead acquisition costs significantly, bringing it down from ₹35 per lead to a highly efficient ₹7 per lead.
Pay2Earn: Google Ads Performance
Executed Google Ads app campaigns delivering high-quality users at a cost of only ₹5 per install.
Website Development & Digital Projects
Overlays & Layers
Gen-Z Brand Scaling
Executed Meta Ads to launch apparel and accessories. Developed audience-specific funnels to drive engagement and high-volume online sales.
Sociopool India
Official Agency Website
I designed this website from top to bottom from scratch. It represents a major digital agency with a focus on intuitive UX/UI and brand identity.
Wltpe
Fintech Platform
Completely helped with the front-end development to ensure a seamless and modern user experience for this financial service provider.
Lofa Prints
D2C Print Store Launch
Built a personalized gifting brand from scratch. Managed everything from logo design to multi-channel sales. Focused on Aesthetic items.
GTA Naturals
Organic D2C Growth
Branding, website development, and performance marketing. Achieved 300% visibility growth within the first 6 months of operation.
Education Beginner
Educational Info Hub
An educational information and update website created entirely from scratch to provide students with the latest updates and resources.
Education
Bachelor of Computer Applications
Indira Gandhi National Open University
2020 - 2022
Intermediate (Mathematics)
UPMSP (Uttar Pradesh Board)
2016 - 2017
Professional Skills
Performance Marketing
Technical SEO
Analytics & Strategy
Soft Skills
Get In Touch
Contact Information
I'm always open to discussing new projects, creative ideas, or opportunities to be part of your visions.
Service Focus:
- Performance Marketing Management
- D2C Growth Strategy
- Google & Meta Ads Optimization
- Website Development Oversight